System thinking
Identifying and mapping the bigger system around your product or service can equally help you understand the bigger problem you are engaging in. Working with sustainability is a complex task. When you turned on one bottom it might have a negative impact on another. System thinking tools can help you seeing the bigger picture and explore opportunities that were previously hidden to you.
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You will find the tools in the literature and in the tutorials on system thinking.
Literature
System thinking literature.
Senge, P. 2006. The Fifth Discipline: The Art & Practice of The Learning Organization. Deckle Edge.
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Senge, P. 2010. The Necessary Revolution: How Individuals and Organizations Are Working Together to Create a Sustainable World.
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Coleman, D. & Senge, P. 2014. The triple focus - a new approach to education. More than sound.
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Senge, P. 1999. The Dance of Change: The Challenges of Sustaining Momentum in Learning Organizations. Fieldbook.